Barca smash sales record as new star player generates millions in 24 hours

Barcelona have set a new merchandising record as young Spanish sensation Lamine Yamal has sold nearly 70,000 No.10 shirts in just one day, generating an estimated €10 million in revenue, the highest first-day sales in the club’s history.

At only 18 years old, Yamal is already considered one of the brightest talents in world football. This summer, he inherited the legendary No.10 shirt after Ansu Fati’s loan exit, stepping into the boots once worn by Barcelona icons including Diego Maradona and Lionel Messi.

The club’s decision to hand the prestigious number to Yamal has sparked immense excitement among fans, fuelling this unprecedented demand.

The 70,000 shirts sold in 24 hours, each priced around €145, eclipsed previous records held by Messi and Neymar, marking a significant financial boost for the Catalan giants who are still rebuilding after recent economic struggles.

Barcelona anticipate that continued strong sales will sustain this momentum as Yamal dons the No.10 throughout the 2025/26 season, starting with their preseason matches in Japan and South Korea.

Despite his youth, Yamal already boasts impressive statistics. Last season, he featured in 55 games, contributing 18 goals and 25 assists across all competitions, showing his lethal combination of technical flair and creativity.

He recently secured a long-term contract extension with Barcelona that runs until 2031, cementing his future at the club and signaling the institution’s faith in his development. The No.10 jersey is emblematic of Barcelona’s identity, and fans see Yamal as the torchbearer of a new era.

With Barcelona preparing to compete on multiple fronts, including La Liga and European tournaments, Yamal’s emergence is a timely boost. His marketability and on-field excellence not only enhance the club’s revenues but also inspire a new generation of fans eager to witness the legacy of the iconic No.10 continue.

In summary, Lamine Yamal has not only broken Barcelona’s jersey sales records but has also firmly established himself as a cornerstone for the club’s future, both on the pitch and commercially.