Premier League: Man City surpass Man Utd and Arsenal, announce money-spinning kit deal

Manchester City have made Premier League history by signing an unprecedented kit deal extension with Puma, potentially worth £1 billion over at least 10 years.

The agreement, valued at £100 million annually, extends their partnership until at least the 2034-35 season, replacing their previous arrangement worth £65 million per season, which was in place until 2020.

The lucrative deal significantly surpasses those of other Premier League giants like Manchester United and Arsenal. 

The Red Devils’ Adidas deal is worth £900m (£90 per year) until June 2035, while Arsenal’s agreement with the same kit manufacturer is reported to be worth £75 million per year until 2030.

Man City’s latest agreement also reinforces Puma's commercial ties across the wider City Football Group, including clubs like Girona and Melbourne City. 

Both City Football Group CEO Ferran Soriano and Puma CEO Arthur Hoeld expressed satisfaction with the successful collaboration and the promising future of their partnership. 

“We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations,” Soriano said. “We have achieved this and more over the last six seasons.

“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”

The record-breaking revenue stream further strengthens Manchester City's financial stability, enabling significant reinvestment in infrastructure, youth development and future transfer activities.

“PUMA’s partnership with Manchester City has been a great success both on and off the pitch,” said PUMA CEO Hoeld.

“Trophies, a perfect stage for our performance products and commercial success were exceptional.”

Following their Club World Cup exertions, Man City’s return for pre-season will be delayed. 

Pep Guardiola’s men begin their Premier League campaign against Wolverhampton Wanderers on August 16.