){kind=small}
LaLiga){kind=logo}
LEV
){kind=logo}
VIL
){kind=small}
Serie A){kind=small}
MIL
){kind=small}
COMO
){kind=small}
Premier){kind=logo}
WOL
){kind=small}
ARS
){kind=small}
Bundesl){kind=logo}
M05
){kind=logo}
HSV
){kind=logo}
SAS
){kind=small}
VER
){kind=small}
Ligue 1){kind=small}
B29
){kind=small}
OM
){kind=small}
ATH
){kind=logo}
ELC
){kind=small}
RSO
){kind=logo}
OVI
){kind=logo}
JUV
){kind=logo}
KOE
){kind=logo}
TSG
){kind=small}
FCB
){kind=logo}
SGE
){kind=logo}
FCU
){kind=logo}
B04
){kind=logo}
WOB
){kind=logo}
FCA
){kind=small}
AVL
){kind=logo}
LEE
){kind=small}
BRE
){kind=logo}
BHA
){kind=logo}
CHE
){kind=small}
BUR
){kind=logo}
BET
){kind=small}
RAY
){kind=logo}
LENS
){kind=small}
ASM
){kind=logo}
LEC
){kind=small}
INT
){kind=small}
RBL
){kind=small}
BVB
)
The campaign highlights youth ambition and creativity as TECNO unveils Power Your Moment for AFCON 2025, showcasing AI-enhanced experiences across Africa.
The Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, TECNO has unveiled its continent-wide 2025 campaign, Power Your Moment, celebrating the joy, passion, and defining triumphs that shape Africa’s biggest football stage. The campaign highlights how TECNO’s advanced AI ecosystem is elevating everyday experiences for young Africans, with a vibrant rollout of creative, interactive, and culturally tuned engagements throughout the tournament.
)
At the centre of the campaign is the new musical brand film, also titled Power Your Moment. It’s a colourful, high-energy narrative showing how TECNO AI powers the pivotal, everyday moments of Africa’s youth. The film is amplified by Afrobeats star Joeboy, the TECNO Power Moment Featured Artist, whose original soundtrack injects modern African rhythm and cultural flavour into the campaign.
TECNO’s message is anchored in a powerful insight: Africa’s young generation is standing at a turning point. Ambitious, restless, and determined, they’re a rising force refusing to be confined by limits. They want tools that match their pace, and TECNO’s AI ecosystem is designed to meet that hunger, turning raw ambition into unstoppable forward motion.
The brand film explores four key emotional territories, Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity, showing real-life scenarios where TECNO AI fuels progress. From a Moroccan family enjoying a next-level match experience with TECNO AI Glasses and TECNO Slim, to African business leaders empowering young entrepreneurs; from a student studying smarter with AI support to young creators elevating their craft on TECNO AI-powered devices, the film captures authentic, uplifting moments of technology driving purpose, passion, and possibility.
“TECNO’s ‘Power Your Moment’ manifesto speaks directly to the emotional core of this generation, their refusal to wait, their drive to prove themselves, and their belief that their time is now. TECNO AI doesn’t just enable that ambition; it powers it,” said Jack Guo, General Manager of TECNO.
From online to on-ground, TECNO is bringing the campaign to life across Africa.
)
In the AFCON host cities, TECNO will set up Pop-Up Stores and Fan Zones where fans can explore smartphones, wearables, laptops, and AI imaging devices. Retail experiences will demonstrate how TECNO AI supports real match-day moments, capturing highlights, boosting content creation, and enabling seamless device-to-device transitions. Viewing parties will offer immersive, tech-enhanced match nights infused with innovation and shared community energy. Online, AFCON-exclusive AI tools will give fans new ways to connect, create, and express their passion.
A major highlight of the campaign is #PowerYourMoment, a Pan-African creator initiative celebrating creativity, culture, and ambition. From November 28 to December 5, TECNO is inviting young creators to reimagine four themes, Glory, Joy, Rising, Creativity, through photos and videos using TECNO devices. A parallel TikTok LIVE challenge, running November 28 to December 11 in Morocco, Algeria, and Egypt, will amplify creators showcasing personal wins and artistic identity. Joeboy’s brand TVC serves as the creative link throughout the initiative.
The top 60 creators across the region will earn an exclusive trip to Morocco during AFCON 2025. Their experience will include attending the Opening Ceremony, exploring TECNO’s Pop-Up Store, playing in an exhibition match with AFCON legends, and joining TECNO GLORY NIGHT, a premium gala alongside players, creators, and brand partners.
With Power Your Moment, TECNO delivers a campaign that blends technology, culture, storytelling, and aspiration at a defining moment for African football. As AFCON Morocco 2025 approaches, TECNO aims to inspire millions across the continent to seize opportunities, share their journeys, and embrace AI-powered creativity. The campaign reaffirms TECNO’s mission to uplift a new generation and give them the tools to shape their own destinies.