Bebe cool woos UPL clubs to use artistes for promotion

Local musician Moses Ssali commonly known by his stage name “Bebe Cool” has persuaded StarTimes Uganda Premier League clubs to use artists to pull crowds.

Bebe Cool was speaking to the SUPL club chairpersons who had convened at the Imperial Royale Hotel to discuss ways how to improve the league. The joint meeting with FUFA was chaired by its president Eng. Moses Magogo.

The musician used an example of the recent Super Bowl that climaxed the 2022 season of the National Football League in the USA. The organisers of the playoffs invited RnB singer Rihanna to perform during halftime.

“Music and sports work in tandem,” Bebe Cool advised, “For example, over the weekend Rihanna performed at Super Bowl.

He tickled the club bosses: “How many people literally didn’t know anything about NFL but watched because the musician was performing? So as FUFA, UPL and clubs, you must make a strategic move to tap into our fans by bringing entertainers closer to the game.”

According to the music and entertainment magazine, Billboard, this year’s Super Bowl averaged 113 million viewers, peaking at 118.7 million at halftime during Rihanna’s performance.

FUFA named Bebe Cool as the ambassador of the Uganda Cranes in 2014. Musicians like Chameleone have previously been invited to perform when the team is playing.