From President Ruto’s Reward to Booming Businesses, CHAN 2024 is Fueling Bottom-Up Agenda

President William Ruto’s promise to reward Harambee Stars players at the 2024 African Nations Championships (CHAN 2024) has signaled the government’s unwavering support to the national team.

The Head of State rolled out a grand reward scheme for Harambee Stars, promising Ksh500,000 for every draw and Ksh1 million for each win at the group stage, Ksh60 million if they make it to the quarter-final, Ksh70 million for the semis and if they win CHAN 2024, they will get Ksh600 million.

This commitment signals that homegrown talent is valued, recognised and rewarded. The government is - in word and deed - backing local players like never before.

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Additionally, following the bold and noble request from Kenyan goalkeeper Faruk Shikalo for the President to allocate affordable housing to the team, to which he agreed, the players now stand to become some of the nation’s youngest homeowners.

This move challenges the poverty narrative long associated with local sports heroes and CHAN 2024 is therefore about dignity and transformation, not just goals.

The President is proving that sports can truly be a path to prosperity and this is just one of the ways in which the Kenya Kwanza government’s Bottom-Up economic transformation agenda is thriving.

The bottom-up agenda at CHAN 2024 is not just being felt by the national team but off the pitch as well as behind every goal is a growing economy.

CHAN 2024 has supercharged the hustle; transport services are booming, hotels are fully booked, sellers of jerseys, snacks, ornaments and foodstuffs are also thriving.

This is President Ruto’s Bottom-Up Economy in motion; sports as a tool for income, jobs and enterprise.

CHAN is boosting livelihoods and spirits, with a clear multiplier effect seen in affiliate services and local businesses around the stadia.