Justin Herbert and Madison Beer: 7 untold TRUTHS about the NFL’s new rumoured couple

A recent viral photograph of pop sensation Madison Beer and Los Angeles Chargers quarterback Justin Herbert sparked a frenzy, causing fans to believe the two were the latest celebrity-athlete super couple. 

The recent sightings have highlighted the public's fascination with these high-profile, cross-industry pairings, especially following the whirlwind romance of Travis Kelce and Taylor Swift. 

In this article, Pulse Sports uncovers details of this rumoured relationship to separate fact from fiction.

Justin Herbert is 27-year-old, is an American professional football quarterback for the Los Angeles Chargers of the National Football League (NFL).

He played college football for the Oregon Ducks, where he won the 2019 Pac-12 Championship.

The towering 6ft 6in quarterback was a first-round draft pick for the Los Angeles Chargers in 2020 and has consistently impressed with his powerful arm, intelligent play-calling, and calm demeanour under pressure.

 Hailing from Oregon, where he also had a stellar college football career, Herbert is generally perceived as a focused and dedicated athlete who prioritises his performance on the field.

Herbert is the Chargers’ long-term centrepiece on a five-year, $262.5m contract extension through 2029.

 While whispers of a past connection with sports broadcaster Taylor Bisciotti have circulated, his personal life has remained largely shielded from the intense scrutiny often faced by high-profile athletes. 

Madison Beer is a 26-year-old American influencer turned pop singer.

Born in New York, Beer was discovered at a young age by Justin Bieber.

She has cultivated a substantial following through her music, including popular tracks such as "Selfish" and "Good in Goodbye," and her significant presence on social media.

Beer also gained notoriety for her past relationships, which have included social media personalities and fellow musicians like Vine star Jack Gilinsky, Brooklyn Beckham, and club promoter Zack Bia.

Known for her outspoken nature and glamorous image, Beer has previously discussed her desire for meaningful and secure relationships. 

Before the Justin Herbert dating rumours, Beer last dated TikTok star Nick Austin.

The pair broke up in 2024.

TMZ first published a photo surfaced showing Justin Herbert and Madison Beer together on the set of a music video shoot for Beer in the Hancock Park neighbourhood of Los Angeles. 

Paparazzi footage showed them looking friendly and unhurried, enough to kick-start a tabloid frenzy. 

Fans and media outlets immediately began connecting the dots, pointing to Beer's previous sightings at Chargers' games.

The internet exploded with memes, theories, and comparisons to other iconic couples.

 It did seem like a classic case of a casual hangout being turned into a headline-grabbing story, all because of the public's thirst for a new "it" couple.

At the time of this report, it is still unclear whether the two are a couple.

While fans believe they are dating, neither party has confirmed it.

The frenzy over Herbert and Beer is a testament to the cultural impact of celebrity relationships, particularly when they involve a crossover between sports and entertainment. 

The Kelce-Swift phenomenon has created a new standard, and fans are eager to find the next couple to obsess over. 

Apparently, the dating rumours didn’t spiral out-of-the-blue.

Marca reports that Beer has attended Chargers games in the past, well before the latest sightings, which helps explain why their worlds may naturally overlap in Los Angeles. 

But context matters: the pop star has long navigated NFL circles socially, and game-day appearances way before the current chatter. 

Some coverage has framed the chatter as a potential derailment for the Chargers. 

But realistically, celebrity–athlete couplings aren’t new and didn’t start today.

If anything, they rarely decide seasons. 

Herbert’s role, money and mandate are enormous to say the least - what happens in November matters more than the August paparazzi buzz.

Beyond the pitch, Justin Herbert is a financial powerhouse.

 His net worth is estimated to be around $40 million, according to Celebrity Net Worth, largely due to his record-breaking contract. 

In 2023, he signed a five-year, $262.5 million extension with the Chargers, which at the time made him the highest-paid player in NFL history by average annual value.

 According to Forbes, his staggering on-field earnings are complemented by lucrative endorsement deals with major brands like Nike, Verizon, and SoFi. 

Madison Beer, too, has built a significant financial portfolio. 

Her net worth is estimated at $18 million in 2025, according to Celebrity Net Worth.

 Her primary wealth comes from her successful music career, including album sales, streaming revenue, and tours. 

However, Beer has also shrewdly leveraged her massive social media following, which includes 40.1 million followers on Instagram - into lucrative brand partnerships. 

She has collaborated with major names in fashion and beauty, such as Fenty Beauty and Forever 21, and has a strong presence in the digital influencer space.