Noah Lyles Gets Massive Boost on Rumored $10 Million Yearly Deal with Global Brand
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Olympics 100m champion Noah Lyles signed a mammoth new deal with Adidas in 2024, further boosting his earnings and the giant kit maker looks to be making the most of it.
Lyles signed a new four-year deal that will take him up to the 2028 Los Angeles Olympics and although the details were not revealed, it is rumored to be close to $10 million given he is the sport’s biggest name.
Adidas seem to be getting value from their partnership with Lyles since the sprinter has been featured in a video promoting the new Adidas Originals x 100 Thieves SS25.
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It is a collection that combines sports and e-sports while marrying fashion and fusion with the release date being May 14.
There will also be upgrades like waterproof Palos Hills sneakers, fresh new colorways of the 100T Savage, and reworked Adilette slides and 100T Zip Pants.
Adidas are looking to leverage on Lyles’ popularity to increase sales with the multiple world champion’s larger than life persona set to help captivate fans.
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In return, Lyles will also boost his bank balance as deals such as his include clauses on a revenue-sharing formula from sales of certain products.