British Prime Minister Rishi Sunak slams Nike over flags on England's new jerseys

British Prime Minister Rishi Sunak voices disapproval over Nike's altered design of the St George's Cross on England's soccer shirts, emphasizing the importance of national flags.

Nike, the manufacturer of England's national soccer team kits, recently unveiled a new design that features an altered version of the St. George's Cross. While the traditional flag is red on a white background, the new design incorporates shades of red, blue, and purple on the back collar of the shirt.

Nike described the change as a "playful update" intended to "unite and inspire," claiming it offers a modern take on a classic design. The sportswear giant emphasized its homage to England's 1966 World Cup-winning team, stating that the new design disrupts history with a contemporary twist.

Despite Nike's intentions, the altered design has sparked backlash from fans on social media and radio shows. Many fans have expressed their dissatisfaction with the new look and called for a return to the original design.

"Well, obviously, I prefer the original," Prime Minister Rishi Sunak told reporters. "My general view is that when it comes to our national flags, we shouldn't mess with them, because they're a source of pride, identity, who we are, and they're perfect as they are."

As cultural issues take center stage in anticipation of an upcoming national election in Britain, politicians from various parties have weighed in on the controversy.

Opposition Labour Party leader Keir Starmer echoed sentiments against the altered design, urging Nike to reconsider its decision.

Former England goalkeeper Peter Shilton also criticized the change, highlighting the importance of tradition and heritage in sporting symbols.

"I think we see a lot of changes these days with different things and I just think the colours for England, like the Three Lions, it's traditional," Shilton told BBC radio.

Despite the mounting criticism, Nike has not issued a response to the backlash. The sportswear giant previously emphasized the inspiration behind the new design, drawing from the training gear worn by England's 1966 World Cup heroes.

As debate rages over Nike's decision to alter the St George's Cross on England's soccer shirts, the controversy underscores the deep-rooted significance of national symbols and traditions. While Nike's attempt to modernize the design may have been well-intentioned, the reaction from fans and political figures highlights the importance of respecting and preserving cultural heritage.