Juventus have reportedly slashed the player's asking price by 50% to expedite the sale, rather than risk losing him for free in the summer of 2026 when his contract expires.
This accelerated sale would also allow the club to focus on securing Randal Kolo Muani, who remains their key attacking target.
Juventus wants Vlahović gone
According to TEAMtalk journalist Rudy Galetti, via Sportal, two Premier League clubs are interested and capable of making the transfer happen: Aston Villa and Nottingham Forest.
However, neither club is willing to match the Serbian's current wage demands, which is a stumbling block for the deal.
Furthermore, with neither Villa nor Forest qualifying for the Champions League, Vlahović would be playing in either the Europa League or the Conference League next season.
In 44 appearances last season, Vlahović scored 17 goals and provided 5 assists. Transfermarkt currently values the player at €35 million.