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World Athletics president Seb Coe has called upon Elon Musk and Mark Zuckerberg to protect female athletes from social media abuse.
World Athletics boss Sebastian Coe has vowed to find better ways to protect women athletes from the social abuse that has risen lately if he becomes International Olympic Committee president.
Coe added that he will demand space X founder Elon Musk and co-founder of social media service Facebook and Instagram platforms Mark Zuckerberg to sort out the issue of abusing female sports stars on social media.
PAY ATTENTION: Stay updated with the Latest Athletics News in Kenya from Pulse Sports.
His sentiments come in the wake of tennis sensation Emma Raducanu' recent stalking ordeal. Asked about his message for Musk and Zuckerberg.
"Sort this out. This is just unacceptable. We’ve got to do a whole heap more. I've seen the distress this has caused. It's pond life and I've spoken to many of the female athletes about it. Some of the stuff, you just want to cry listening to it," Coe told The Daily Mail.
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14:49 - 09.03.2025
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He continued: "I remember an athlete saying to me, 'I just don't care anymore', and I said, 'You should care, you should be really angry about this stuff'.
What you don't want is people just thinking you get to the highest level in female sport and it's sort of what happens. We should not accept it as being sort of standard practice."
Although Musk admitted the stalking incident is not new, he said certain aspects of social media aren't good at all.
"It’s not new, but there's just more of it. There's a huge element of social media that's actually an act of cowardice. It's saying stuff that you can probably say because it's anonymous and you wouldn't say it to somebody's face."
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11:41 - 08.03.2025
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Coe was speaking less than two weeks before the IOC presidential election, when he hopes to succeed Thomas Bach in the most powerful job in sport.
British athletes Eilish McColgan and Georgia Hunter Bell have spoken out this week about the ‘dark side’ of social media, which has seen them body shamed by trolls online – and Coe wants urgent talks with tech giants to tackle the problem.
Coe has outlined a number of reforms he will push for if he succeeds Bach. Coe has already pushed back the next two editions of the World Athletics Championships – in Tokyo this year and Beijing in 2027 – to September.
The Olympics was last held in September in 2000 in Sydney. But Coe would be happy for the Games to be even later if Saudi won the bid for 2040 – like the 2022 FIFA World Cup in Qatar was moved to November and December.
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