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The latest survey from Jamaica has shown that Usain Bolt, with his massive social media following, can generate 30 times the amount that Jamaican influencers can generate.
Double (100m and 200m) world record holder Usain Bolt is making headlines again after a report showcased that the Jamaican, with his more than 14 million followers, can generate 30 times the amount that Jamaican influencers can generate.
As reported by the Jamaican Gleaner, influencers can average US$1,000 (Ksh 160,000) per post online but Bolt is just in a class of his own.
According to the Planning Institute of Jamaica (PIOJ), which compiled the data as part of a wider novel people-focused approach to development, influencers are turning their posts into profit.
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The findings were listed in the appendix of the Growth Inducement Programme (GIP) research report 2023 by the state-led PIOJ.
The money calculator is an algorithm based on the type of content, followers, engagement per post, views, and so on. Consequently, the findings are estimates rather than actual figures.
“In 2022, the GIP surveyed the earning potential of 100 Jamaicans in the e-commerce landscape, over the Instagram, TikTok, and YouTube social media platforms.
“Of the three, Instagram had the highest usage and with significant estimated earnings per post.
“The number of followers ranged from 17,000 to 11 million and the earning potential per post was equally as varied, ranging from US$126 to US$37,000,” a part of the report read.
On Instagram, the report listed a top 10 of sorts led by Bolt and Shelly-Ann Fraser-Pryce among other influencers. The appendix of the report indicated that Bolt, with followers over 14 million, can potentially earn between US$22,000 to US$37,000 per post on Instagram, compared to Ding Dong’s potential of US$2,300 to US$3,800.
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On YouTube, the list included Bolt and other influencers. The report lists Bolt as potentially earning US$22,000 per post on YouTube and Ding Dong at potentially US$1,670. The others are potentially earning between US$150 to $600 per post, the report indicated.
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