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The four-year deal will see the Sousse-based side earn a rise in sponsorship during every year of the duration of the sponsorship.
Tunisian giants Etoile du Sahel are smiling to the bank after they landed a multi-million-dollar shirt deal with leading commercial airline company Emirates Airlines.
The four-year deal will see the Sousse-based side earn a rise in sponsorship during every year of the duration of the sponsorship.
The first season will see the club earn $500,000, while for the rest of the contract duration, the side will rake in $1M per season.
The sponsorship will go a long way in helping the side return to its glory days, in the Tunisian top flight and on the continent.
Fall from Grace
Etoile Du Sahel were once the big boys in the Tunisian top flight, winning the CAF Champions League in 2007 and the CAF Confederation Cup twice in 2006 and 2015, but have since struggled, having last won the league in 2015.
Esperance Era
Etoile’s fall from grace birthed the dominance of Esperance, who have since won six straight league titles and claimed the CAF Champions League thrice in nine years, including back-to-back titles in 2018 and 2019.
Transfer Ban
In 2020, Etoile was involved in a protracted legal transfer battle involving forward Soulymane Coulibaly who had in 2017 travelled to London from Al Ahly without permission and was suspended.
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The Ivorian forward was then fined $1.4M in 2018 by FIFA’s Dispute Settlement Court as they stressed that Coulibaly should pay the fine before signing for a new club.
In 2019, Coulibaly joined Scottish side Patrick Thistle as FIFA assured the club that they wouldn’t have to pay his fine.
He was then released by Patrick Thistle and joined Tunisian outfit Etoile De Sahel with the latter reaching an agreement with Al Ahly to pay his $1.4M fine in installments.
However, Etoile failed to keep their promise, forcing Al Ahly to file a complaint to FIFA, who sanctioned heavy fines on the Tunisian side. Etoile, at the time, had to pay Al Ahly $1.4M with 15% annual interest.
The Tunisian side appealed, but the appeal was quashed, and a transfer ban was consequently handed to them, but with the new shirt deal, the side will now re-organize and bounce back.
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