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Barcelona unveil a bold new El Clásico kit featuring Travis Scott's Cactus Jack logo in partnership with Spotify.
Barcelona are no strangers to turning football into theatre, and this season’s final El Clásico is getting a head-turning twist.
Ahead of the fiercely anticipated La Liga clash on May 11, the Catalan giants unveiled a fresh kit featuring none other than Travis Scott’s Cactus Jack logo.
The Blaugrana’s teenage sensation Lamine Yamal stood front and centre, alongside first-team regulars Robert Lewandowski, Jules Koundé, and Alejandro Balde, as they modelled the bold new look in a slick campaign shoot that broke the internet within minutes.
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The eye-catching black-and-red motif, emblazoned with Scott’s label emblem, underscores Barça’s boundary-pushing partnership with Spotify, which has already seen music legends like the Rolling Stones and Coldplay featured on previous kits.
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Scott himself, who is slated to perform in Barcelona as part of the collaboration, called the moment “a fusion of universes.”
Speaking via the club’s official website, he stated:
“El Clásico is a moment the whole world taps into… This wasn’t just about throwing Cactus Jack on a jersey. It’s about building something that blurs the line between sound and sport.”
Joan Laporta on Barcelona’s vision beyond the pitch
Club president Joan Laporta heralded the kit reveal as a landmark move for FC Barcelona.
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“The logo swap for El Clásico is the clearest example of how the alliance between Spotify and FC Barcelona is capable of generating conversations that go beyond the world of sports,” he said.
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“It reflects our desire to interact with fans in a novel way and brings us closer to new audiences.”
With the La Liga title potentially on the line, the Montjuïc stadium is expected to be buzzing with more than just football fever.
Barcelona Femeni will also don the limited-edition strip in their final league match of the season, symbolising the club’s commitment to both equality and innovation.
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