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The one-time FUFA Women's Super League champion intends to spread to her audience and the wider football fanbase with a touch of the CN18 marque.
She Corporate midfielder Cissy Nantongo has taken self-branding and marketing to a whole new level as she has opened her own 'CN18' trademark.
The one-time FUFA Women's Super League champion intends to spread to her audience and the wider football fanbase with a touch of the CN18 marque.
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It is the first of its kind in the local women's football circles, a branding initiative that many will get enticed to adopt with time.
"The introduction of a new CN18 fashion for my brand is very exciting. It will be my face for years to come, and I believe it will create a strong personal brand that can attract sponsorship deals," Nantongo told Pulse Sports.
"And on top of that, it will develop an emotional bond with my fans, fellow footballers and other stakeholders like football administrators & media personalities," she added.
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"Football is more than just a game, and in my understanding, the focus shouldn’t be on just the game, but off the pitch as well, and by this, it's with the CN18 brand that all football stakeholders will feel an affinity with."
Nantongo and the CN18 brand will use the phenomenon to market her image, selling her name to possible worthy sponsors and trading her own merchandise to the football world.
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"It’s about Identity and loyalty as one needs to make themselves stand out and make people want to be a part of something bigger, and that something is CN18."
"By branding myself, I offer my fans the opportunity to truly identify with my brand(CN18)."
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Among the merchandise Nantongo intends to trade includes jumpers, t-shirts, caps, jackets, and scarves, among others.
Branding in sports goes a long way in setting an athlete's standards, negotiating worthy future deals and generating income outside just trading football on the pitch.
Player Profile
Full Name: Cissy Nantongo
Trademark: CN18
Slogan: Live With Purpose
Nickname: Kajozi
Position: Defensive Midfielder
Shirt Number: 18
Current Team: She Corporate
League: FUFA Women Elite League (Second-tier)
Status: 1st deputy captain at She Corporate FC
Previous clubs: Olila High School WFC
Honours: 1× FUFA Women Super League title (2022 with She Corporate).
2022 CAF Women’s Champions League CECAFA Qualifiers (Silver Medalist).
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